Kayf, a 'home life assistant' that allows you to get the maximum benefit from your home and makes your kayf!
It turns housework into experience, thinks of home and shops for you, and makes you feel special by offering advantages.
kayf
[ Type ]
Product Design
[ Year ]
2024
KAYF
Kayf is a 'home life assistant' that simplifies household management by allowing users to organize their homes room by room and monitor appliances in real-time. It offers customizable subscription boxes of eco-friendly products, promoting sustainability and reducing plastic waste. By integrating shopping and housework, Kayf empowers users to transform stress and guilt into trust, fostering a positive approach to home life.
[ Product ]
[ Challenge ]
The challenge was to design a user-centric platform for Kayf, a 'home life assistant,' that alleviates users' stress and guilt around housework and shopping. Users often feel overwhelmed by managing tasks and making purchasing decisions, so the goal was to create a seamless experience that transforms these feelings into trust.
[ Solution ]
The solution involved developing an intuitive interface that allows users to manage their homes room by room. Users can add household appliances, assign them to rooms, and receive live updates on their status and maintenance needs. Additionally, customizable subscription boxes for eco-friendly home essentials are delivered according to user preferences, promoting sustainability and enhancing the shopping experience.
[ My Role ]
As the UX/UI designer, I led the design process from research to implementation. I conducted user interviews, developed personas, and created wireframes and high-fidelity prototypes. My focus was on crafting an engaging experience that empowers users to feel in control of their home management, turning stress into trust through transparency and personalization.
[ Approach ]
I adopted a design thinking process that allowed me to understand and empathise with the customer's needs and generate ideas based on evidence.
MANAGE ROOMS
You can see, add, and manage your home room by room. When you add household appliances, you can assign them to the rooms. Moreover, you can see the tasks, subscription boxes, and smart home connections of.
CONTROL APPLIANCES
Assign household appliances to the rooms and control every detail about them with live information. You do not need to check your appliances' status, performance, warranty time, or maintenance needs. kayf will let you know when it is needed!
MANAGE WEEKLY SHOPPING
Select and subscribe to the kayf boxes for all of the needs of your home. You customize and personalize the boxes and they are delivered according to the period that you choose. kayf products are environmentally friendly and come with refilled kayf bottles to prevent plastic consumption.
Manage your home chores holistically
You can add tasks and routines to kayf! When the time has come kayf reminds you of the task and offers you several delights like suggesting Spotify cleaning lists or snacks that are delivered right after the cleaning.
Share chores with your family
Take the control back
To be able to reach the "clean and cozy home" goal, kayf supports you in every step of the process like shopping, storing, cleaning, and managing.
Assign tasks
You can share and manage your home with your family or friends. kayf let you collaborate on the housework and supports you during the whole process.
Get notified about your home
Kayf sends you real-time notifications like box delivery time, household appliances' performance, and upcoming tasks and assists you with your home.
Discover pro-tips for your home appliances
You can reach the 'how to' videos, technical information, pro tips, and recipes from Kayf. It supports you to take maximum benefit from your home and appliances.
'kayf' is an East phenomenon that defines the joy level of a person. If you are happy you have kayf, if you feel stressed, you do not have kayf. If you have done all of the chores and spare time for yourself that means you are having kayf!
- Even people ask each other; how is your kayf today?
+ My kayf is very good today!
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FOR MERCHANTS
'kayf' an East phenomenon
CHOOSE THE BEST ONE
Design
process
ROLE:
Design Lead (only designer in team)
DURATION:
10 Weeks
DESIGN CHALLENGE
A brand new experience for the repositioned product
Clink started its life as Optiopay and the product was a white-label marketplace that offers vouchers and cashback from different merchants via the use of card-linked technology in 2022. In early 2023, the company decided to switch its market position from a marketplace to a merchant-dedicated loyalty platform.
The company offered a white-label platform by the use of card-linked technology for merchants who need a loyalty platform. I was the only designer in the company. So for me, the goals of the project were designing a seamless user experience, redesigning the UI, and helping users to understand the platform.
ACTIONS
01 RESEARCH, SYNTHESIS
& IDEATION
Activities
Outcomes
User, Stakeholder & Expert Interviews
Analogous Research
Desktop Research
Netnography
Digital Cultural Probes
Synthesis
Concept Design
Experience Design
Loyalty Research
Subscription Packages Research
User Insights
User Personas
Value Proposition
End-to-End User Experience
Service Blueprint
User Emotion Map
Campaign Types
Package Experience
Dealer Experience
UX Wireframe
02 PROTOTYPING, TESTING & HAND-OFF
Activities
Outcomes
Assumption Mapping
Prototyping
Test Plan
Test Questions
Verified Prototype
Verified Concept
Verified Packages
Verified Experience Concept
MVP Product
Design System
Design research
1-1 interviews are conducted to listen to the needs and pain points of the Customers/Users along with their stories and to discover their motivations. Each interview lasted more than one hour.
Deep interviews with stakeholders and experts are conducted to be able to understand the context from different perspectives. Dynamics, trends, motivations and limitations in the context was the focus.
To be able to make a deep empathy, digital diary method is used. Everyday several questions and instructions are share via Whatsapp and the users wrote free texts, voice messages, photos or videos about the subject.
To be able to make a deep empathy, digital diary method is used. Everyday several questions and instructions are share via Whatsapp and the users wrote free texts, voice messages, photos or videos about the subject.
To be able understand the social interaction in contemporary digital communications contexts, a deep netnography research is conducted.
To have obtained learnings, the competitor services are examined in detail.
INTERVIEWS & RESEARCH ACTIVITIES
23
deep user interviews
7
stakeholder interviews
4
field observation activities
DESIGN CHALLENGE
How can we empower users to transform their stress and guilt into trust by designing their shopping and housework experiences holistically?
Shopping is a very eclectic process.
01
From the cheapest to the fastest, everyone has a shopping pattern, but this pattern is multi-piece. There are too many issues to solve.
The users are trying to manage the whole process individually and multi-channel with eclectic solutions because there is no solution that covers the whole process.
Reaching clean clothes is a long journey.
02
The only ultimate goal of the processes of choosing, ordering, payment, cargo, storage, laundry, and using the machine, which is solved through different channels and different methods, is 'reaching clean clothes', but there is no holistic service and experience for this ultimate purpose.
"Online system is serving me!"
04
The users form strong ties with applications where they hide their valuable assets because they think that they are 'entrusting' something to the application and the application is 'serving' them.
"I know the best, and I can find a better solution."
05
Subscription means 'installment' and 'restriction' for people because they always believe that they can find a better fit. Promising a regular payment is 'freedom-restricting' or 'risk' for them.
The only ultimate goal of the processes of choosing, ordering, payment, cargo, storage, laundry, and using the machine, which is solved through different channels and different methods, is 'reaching clean clothes', but there is no holistic service and experience for this ultimate purpose.
"Being served
makes me feel valuable and important."
03
"I am more clever than the system."
06
Taking advantage of small opportunities or having small privileges regardless of socioeconomic status is very satisfying for all groups because they feel 'intelligent' and 'beyond the system'.
Defining the insights
KEEP SCROLING
01
User Polarities
After conducting interviews with users and merchants, we meticulously analyzed and synthesized the information gathered. We took a structured approach, clustering and categorizing the outputs to identify recurring themes and patterns. By distilling the interview data, we transformed raw inputs into actionable insights.
This process allowed us to gain a holistic understanding of the pain points, goals, and expectations shared by both parties. Through careful synthesis, we uncovered nuanced insights that guided our design direction and decision-making process. This analysis empowered us to address the needs of users and merchants effectively, ensuring that our design solution would be truly impactful and user-centered.
02
Persona Archetypes
Following our comprehensive analysis of the gathered data, we embarked on a synthesis process to distill key insights and identify user polarizations. These polarizations emerged from the multidimensional mindsets observed among our user base. By recognizing these distinct perspectives and tendencies, we could delineate various user archetypes.
Leveraging these polarizations as building blocks, we synthesized cohesive user personas that encapsulated the diverse needs, preferences, and behaviors of our target audience. Through this approach, we ensured that our user personas were not only rooted in real-world observations but also reflected the nuanced complexities of our user base. These personas served as invaluable tools for guiding our design decisions and tailoring the user experience to meet the specific needs of each user archetype.
03
Personas
Since the personas are complex and include several mindsets. Personas emerged from the intercrossing of the main user polarities.
Literature
KANO MODEL
The Kano model is used to organize and understand the interaction types and expectation levels of the users. So, this model brought a solid structure to categorize the functions of the concept.
Dividing the project into the features with the Kano model, helped us to define interaction for each of them, understand the dynamics of every step, and design a consistent experience.
Discounts
Campaigns
Shopping
Creating profile
Hygienic features
Subscribing the predefined boxes.
Managing shopping list.
Managing the home with family & friends.
Buying accessories for them.
Registering the households to the system.
Following the performances of the households.
Managing the house room by room from shopping to cleaning and all of the needs.
Lineer features
Following the warrant times of the household appliances.
Extending the warranty time.
Getting the tips and watching the videos to repair the households.
Being able to maintenance requests.
Being known by the kayf and having special treatments like monthly gifts or music lists.
Delight features
"We must design for the way people behave, not for how we would wish them to behave."
Don Norman
Literature
HOOK MODEL
kayf aims to be a part of the users' home lives. So, the habit cycles of each persona are defined in detail with motivations, triggers, actions, and rewards to be able to increase the stickiness of the concept.
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Literature
BEHAVIORAL DESIGN
Behavioral design is used to design the interactions between the users and the concept. All the eclectic steps are brought together and turned into a holistic experience.
Kayf helps users to reach their ultimate goals with easy and holistic experiences. It defines the home as an ecosystem and supports you to get the most benefit at every point.
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'To be'
journeys
01
Box Subscription
Select and subscribe to the boxes for the monthly needs of your home! Don't waste time on routine shopping.
02
Creating the Routines
Add tasks to the timetable and kayf reminds them, suggests music lists, and adds special products to turn them into enjoyable experiences.
03
Using household appliances for longer
Kayf allows you to use your household appliances for a longer time by tracking the warranty and maintenance times. It suggests maintenance appointments automatically when the time has come.
04
Taking the Maximum Benefit from Home
Eliminate routine housework from your life, shop with the best prices, and use your households longer! Live your best home life with Kayf.
Design process
INFORMATION ARCHITECTURE
DOES THE STRUCTURE MAKE SENSE?
The project has been divided into 3 phases. The information architecture is designed to describe the ultimate version.
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USER FLOWS
HOW WILL THE USER NAVIGATE?
User flows are defined in detail to be able to provide the most seamless experience for the users.
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TEST
EARLY,
MANY
FAIL
FAST,
OFTEN
TEST
EARLY,
MANY
FAIL
FAST,
OFTEN
TEST
EARLY,
MANY
FAIL
FAST,
OFTEN
TEST
EARLY,
MANY
FAIL
FAST,
OFTEN
Iterations
User interface and interaction design iterations.
KEEP SCROLING
OUTCOMES & LEARNINGS
Key Takeaways
1. Increased Household Appliance Efficiency through Automation
Outcome: 85% of users report a reduction in time spent manually checking household appliances' status, maintenance needs, or warranty information.
Measurement Metric: Track the percentage of users receiving automated notifications and using the appliance control feature, along with user feedback on time saved.
Evaluation Method: User surveys and app usage analytics, specifically focused on the appliance management feature.
2. Improvement in Household Chores
Management:
Outcome: 70% of users report an improved ability to manage household chores and routines holistically, resulting in a 20% reduction in chore completion time.
Measurement Metric: Track the number of tasks created and completed through Kayf’s task management system, and survey users on perceived time savings.
Evaluation Method: Time-tracking surveys pre- and post-Kayf integration, alongside app usage data.
3. Subscription Growth:
Outcome: Gained over 50000 new subscribers to the monthly box subscription service within the first quarter.
How: By effectively marketing in the dealers, the convenience of eliminating routine shopping and highlighting personalized product selections, we showcased the value of the subscription service, attracting new users
4. Increased Daily Usage Frequency:
Outcome: Achieved a 50% increase in average daily usage time per user within the first three months.
How: The integration of engaging features, like task reminders and real-time appliance monitoring, encouraged users to interact with the app multiple times throughout the day, enhancing their overall experience and fostering habitual use.
